Pi Kappa Phi is a national Greek fraternity with chapters on over 150 college campuses. I am currently a member of the Alpha Upsilon chapter at Drexel University. As an active member, I have taken on the role of social media manager, where I create graphics and posts for upcoming or recent events, as well as recaps and promotional videos/media.
Having this position has allowed me to understand and manage an existing brand, and further the brand through cohesive visual material that aligns with the chapter and the national organization. It's been important to drive engaging content through professional photography, carefully-selected songs to overlay photos, and scheduled posts to create recurring content, such as 'Dean's List Recipients', 'Brother of the Month', and new 'Elected Councils'.